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By Press Release
7:00 PM Wed 10 February, 2010
Source: V8 Supercars Australia
Sydney: V8 Supercars Australia has proven its credentials as “The Greatest Show on Wheels” by securing international music sensation P!nk as the sport’s ambassador from 2010 through to 2012. The announcement will be made at the annual Season Launch tonight, held at Stage 3, Fox Studios, where the crème de la crème of the motor sport, media and entertainment world will gather together to be the first to see the brand new commercial starring the feisty American rocker.



V8 Supercars Australia Chairman Tony Cochrane said,

“This is also the biggest campaign, by a long, long way, that V8 Supercars has embarked on and let me tell you we’ve done some big things in our history. It is an enormous coup for our sport to have P!nk as an ambassador for the next three years and we are very proud to have her on board.

“V8 Supercars is about growth and growing our audiences. We have proven in a relatively short amount of time that V8 Supercars is a world class product on and off the track. Again with this announcement we are setting a very high benchmark.

“So why P!nk? She’s the greatest female artist on the planet in my books. She’s not afraid to be different. She’s bold, she’s outspoken and she’s unapologetic. She’s the most popular modern day artist in this country by a very long margin. She’s cool! For all of those reasons V8 Supercars and P!nk are the perfect DNA match.”

The commercial which was filmed in Sydney during P!nk’s 2009 FUNHOUSE TOUR, airs on national television from 6am Thursday 11 February showcasing P!nk with an all star cast of V8 Supercars drivers including, Jamie Whincup, Will Davison, Rick Kelly, Mark Winterbottom, Fabian Coulthard and James Courtney.

“I’m in LA where I just finished soaking everybody at the Grammys, which was really fun,” says P!nk,

“I want everybody to see my new V8 Supercar commercial that I’m really, really excited about. Dave Meyers my buddy out here in the US directed it and he flew all the way to Australia for it at the end of my last tour.

“I’m stoked about it, it’s awesome. We got to test drive the cars while we were there and it has been a really fun ride. I didn’t have to drive with Carey Hart so I’m alive! I’m really excited about the new race season.”

Believed to be one of the largest advertising productions undertaken in Australian sport, the new V8 Supercars commercial was directed by world renowned Hollywood music video director Dave Meyers who flew to Sydney from LA for the shoot. In his ten-year directing career, Meyers has won a host of awards and worked with some of the industry’s biggest stars including P!nk, JLo, Aerosmith, Janet Jackson, Jay-Z and Britney Spears.